The residential complex consists of four 68-story skyscrapers and is located in the prestigious Business Bay district of downtown Dubai. Nearby are Dubai Creek, the world's tallest building, the Burj Khalifa, the Dubai Fountain Park, and the Dubai Mall. One of the towers will house a 700-room hotel, while the other three will house 1,200 apartments.
In the three towers with residential lots, future owners will be able to choose between studios and apartments with 1-3 bedrooms.
The highlight of the project is a private Paramount screening room, where classic films are shown daily. Residents can relax in a comfortable chair or on a soft velvet sofa, enjoy light gourmet snacks from a waiter, and watch the movie.